Running backs in the NFL don’t have a long shelf life. In fact Devin Bush Jersey , it is one of the positions where players have about five years on top where they can make the most money and they can play for championships as a starter, as opposed to riding the bench while another running back does all the heavy lifting.This off-season, there are a handful of running backs who are looking for new homes, more money, and a chance to be a starter on a championship caliber team. For some, they will get that wish, as elite level running backs are looking for a place to play. Some middle of the pack running backs will have to make their own success elsewhere on teams that still have some building to do.Meanwhile, the running back position is one of the most critical in the league, especially with a resurgence of the ground game after years of heavy pass offence. Teams can either pick a new running back up in the draft, or they can turn to the free agent list and try to work a deal with a running back that has some history already in the league and who can make an immediate impact on the first down of the season.Here are eight running backs looking for a new home this off-season and the eight teams they should join, as there are only 32 starting roles in the NFL and as the draft draws near, the possibility they get past over at least for some, is a possibly. This year’s Super Bowl ads ran the gamut from tame humor to … tame messages about social causes.
After a divisive year http://www.steelerscheapshops.com/cheap-authentic-diontae-johnson-jersey , advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.
Instead, Budweiser , as always the largest advertiser during the game, eschewed the usual puppies and Clydesdales to showcase employees that send water to places in need. Verizon showed people thanking first responders who saved them. And Tide tried to make people laugh (and perhaps forget about its Tide Pod problem ) with a humorous series of ads that starred ”Stranger Things”’ actor David Harbour.
”This is a year where people are feeling a little frayed around the edges because the divisive political environment on both sides,” said Kelly O’Keefe, a professor at Virginia Commonwealth University’s Brandcenter. ”They want to feel like there’s something still good in the world.”
While the Philadelphia Eagles bested the New England Patriots in a nailbiter on the field, advertisers were fighting a similar battle to win over the hearts and minds of viewers. It’s the largest live stage for advertising all year, so advertisers brought their A-game.
Tide took a novel approach with ads each quarter that poked fun at typical Super Bowl ads. Harbour popped up in familiar-looking ads that appear to be about different products: a car, an insurance company, jewelry and Old Spice (another P&G product). The twist? They’re really all Tide ads, because there are no stains on anyone’s clothing.
Tame comedy like the Tide ad was a theme throughout the night. In a year that saw the (hash)MeToo movement shine a spotlight on sexual harassment, the vast majority of ads sill starred men but there weren’t any that focused on scantily-clad women or sexual innuendo, save for an awkwardly dancing – and fully dressed – woman in a Diet Coke ad.
Comedian Keegan Michael-Key cut through complex jargon to put things plainly in a humorous ad for Rocket Mortgage by Quicken Loans. When a restaurant patron is confused by what a ”beef-protein gluten-free pate” is Justin Layne Jersey , he explains: ”It’s a burrito, filled with plants pretending to be meat.”
An Amazon ad showcased different celebrities – including actress Rebel Wilson, actor Anthony Hopkins, singer Cardi B and chef Gordon Ramsay – filling in as the voice of Amazon’s Alexa voice assistant.
M&M’s featured Danny DeVito as a human M&M. And Mountain Dew and Doritos staged an epic hip-hop lip sync battle between actors Morgan Freeman and Peter Dinklage. The two synced to Missy Elliott and Busta Rhymes, respectively.
”There’s a reason so many marketers are using celebrity combined with comedy – because it breaks through the clutter, delivers the message and gets buzz,” said Aaron Shapiro, CEO of ad agency Huge.
An ad for Blacture, rapper Pras’ new media platform, was one of the few ads to make an overtly political statement. It showed an African-American man standing alone on stage with tape over his mouth and a blindfold on his eyes. ”Blacture. Be celebrated. Not Tolerated,” text on the screen read. And T-Mobile’s ad showed babies and enlisted Kerry Washington for a voiceover that talked about equality.
That kind of attempt to connect brands to social causes was a big theme of the night. Charles Taylor, a marketing professor at Villanova University, said a fifth of all Super Bowl ads featured causes, compared with just 6 percent last year.
Toyota kicked things off by depicting the story of Lauren Woolstencroft, a Paraolympic skier who was born missing her left arm below the elbow as well as both legs below the knees, to promote its Paralympic sponsorship.
Budweiser showcased employees from its Cartersville, Georgia, brewery as they canned water to send to places in need like Puerto Rico and California.
Hyundai showcased its donations to fight pediatric cancer by bringing real Hyundai owners into a room during the pre-game Super Bowl festivities and letting them meet cancer survivors. Hyundai donates each time someone buys one of its cars.
”There’s a lot of research that says millennials really like it when brands link themselves to causes,” said Taylor. ”It’s just refreshing for a lot of people to see these unifying types of messages by the advertiser.”
But advertisers can stumble in these efforts when the connection seems tenuous. There was some negative reaction when Fiat Chrysler’s Ram trucks ad featured a speech by Martin Luther King, Jr. The commercial, timed to the 50th anniversary of the speech, showed people doing good deeds like giving out food to the needy and rescuing a boy from a fire.
”Everyone was offended Zach Gentry Jersey ,” said Zach Mann, who watched the game in Venice, California, with a group of 15 thirtysomethings. ”It seems insensitive. We know it’s Black History Month, but using an American hero to sell a Dodge was off-putting.” (Ram trucks are no longer affiliated with the Dodge brand.)
Instead, it was the humorous ads like the Tide spots that won that group over.
”Everyone seems to be moving into more comedy, quirky, unique (ideas), which my friends and I all are enjoying way more” than past years, M