In a data-driven world Maglia Leonardo Spinazzola Juventus , facts and figures are the order of the day in sales calls, employee meetings, board rooms, and political assemblies. Traditionally, when a person is trying to convince someone else to do something they use the logic of benefits and features - long the sacred domain of anyone in sales.
And they are missing the boat.
What truly moves us as human beings Maglia Mattia Perin Juventus , what prompts us into action, is emotion. Imagination is the conduit of emotion and well-crafted storytelling carries the imagination.
Consider this story:
You place your hand on top of your head, only to feel the sun radiate from your scalp. Sweat trickles down your back and the once ironed shirt clings to your sides. The pavement roasts your feet even through your thick-soled shoes. You've been walking for a 45 minutes, trying to find the office where you are scheduled to make a sales call. Suddenly, a swoosh of cold air swirls at your side as a young couple comes charging out of an ice cream parlor Maglia Juan Cuadrado Juventus , licking swirls of raspberry and vanilla perched in a sugar cone?
I'll bet you're ready for some ice cream!
What engaged you was the reliving of a common experience. I didn't need to itemize the benefits of cooling off or list the features of ice cream and this particular store. You were drawn in by your imagination. Facts tell. Emotion sells. You imagined how you would win over the odds of heat by taking a break for ice cream.
We follow leaders who capture us by stories that draw us in and give us purpose for being part of the company. We buy products when we see or read of the human experience with that product. (Remember the Maytag Man?) And we accept the call to action if we hear a compelling story about triumph over odds. Think about the solicitation letters you get from non-profits. They are often stories of individuals who suffered greatly until the non-profit's "product" allowed them to regain a semblance of their life.
In short, crafting compelling, honest stories that resonant core values in action is a skill worth learning by any leader, manager, sales executive Maglia Joao Cancelo Juventus , or parent.
In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting, Robert McKee Maglia Federico Bernardeschi Juventus , the world's best-known and most respected screenwriting lecturer, argues that stories "fulfill a profound human need to grasp the patterns of living-not merely as an intellectual exercise, but within a very personal, emotional experience." Or as USC leadership guru Dr. Warren Bennis states, "Man cannot live without story any more than he can live without bread."
What's the point you want to make at your next meeting? Is there a story that can be crafted to that point-not a sermon to be intoned?
Who has used your product and reported a wonderful story that came as a result of that product? Or did you even say Maglia Rodrigo Bentancur Juventus , "Tell me a story?"
What stories are told in the coffee room about what it is like to work where you are? What contribution could you make to this story that could improve the ending?
What future do you want? Create a story about it.
Remember, people are not inspired to act by reason alone. The heart holds hands with the head.
? 2003 by Eileen McDargh. All rights reserved
How to set a goal that will keep a person motivated long enough to achieve them, is a question which is often asked. A large goal can be best set in such a way that you can flexibly adopt any change that might be required later. If you set a large goal and you are not able to achieve it then you may feel dejected at the slow progress you are making. There are certain tactful methods for achieving large goals.
It is important to set large goals that are challenging and which will gain you appreciation, on their achievement. But such large goals have to broken into small attainable steps which can be easily conceptualized. If you do not split your goals and continue with the set large goals, you start feeling that the goal is too daunting. Sometimes you may be going well in the beginning but may get discouraged in the due course Maglia Emre Can Juventus , with the enormity of the task. Sometimes you may not be able to even define the problem at all. This is the reason why you should split your large goal into simpler steps.
Whenever a problem crops up, you should not feel weighed down because this will hamper both your work and motivation. Splitting the large goal into smaller series will enable you to tackle the problems much effectively. You can create mini steps that can be easily finished off within a stipulated time period. This will let you solve all the problems that arise in the due course and finally your large goal will be successfully achieved.
For example, if you are wishing to clear off your debts soon, you will have to formulate certain mini goals. You have to decide the amount you are going to set aside each month for the paying off your debt. You can then chart out the expenses you can curtail or forego. All your steps must lead to achieving the large goal you set, paying your debt.
Likewise Maglia Carlo Pinsoglio Juventus , you can also set some rewards for achieving the goals which will keep you motivated constantly. If your goal is large then you can set an overwhelming reward and vice versa. Such rewards are always motivating and encouraging. If you remain conscious of the reward that it self will act as a stimulant for your efforts you put in to achieve the goal.